Capturing patient stories on camera can deliver valuable insights about service experience and convey powerful messages about your healthcare brand.
For patients, listening to someone who has already undergone the treatment explain it in everyday terms – or in their own language – can be both informative and reassuring. It may also provide a helpful supplement to discussions with the medical team.
For healthcare staff, understanding clinical practice and pathways from the patient’s viewpoint is a sound basis for discussion and improvement of services.
Patients can be your greatest ambassadors. Their experience, simply told and filmed in an honest, engaging way, is a valuable tool for developing best-practice, improving patient communication and enhancing your brand.